Fresh Squeezed

L’Odyssée de Cartier: A Long Commercial/Short Film

by Christa

If you were watching any Sunday night television, you most likely saw this epically long commercial/short film from Cartier.

It also aired during The Today Show this morning int he 7 o’clock hour.

I’m not really sure what the point of this commercial/short film was, but I think I like it. What do you think?

Laxlon

I saw it on the Today Show this morning and i was dazzled. I wasn’t sure what they wanted me to buy and I’m not sure the Today has the demographics that shop at Cartier to justify the time buy, but I liked it.
- Christa Marzan
  
  Hi!
  
  I honeslty have no idea why Cartier decided to do this ad, but I want to find out. I would imagine it has more to do with awareness and buzz (like this) than selling jewelry, but I could be wrong.
  
  Thanks for reading and commenting!
  
  Christa
http://www.hannahjholmes.com/ Hannah

When it came on during Desperate Housewives, I was slightly annoyed (and confused!) by how long it was, but I had to admit that the imagery was rich and the entire thing was intriguing, even beautiful, in it’s own way.
- Christa Marzan
  
  Hi Hannah,
  
  I felt the same way! At first I was annoyed, but when it came on again the next day (during The Today Show), I wasn’t so annoyed. More fascinated than anything. Thanks for reading and commenting!
  
  Christa