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Jason Wu for Target: The Experience

Yesterday wasn’t just Super Bowl Sunday. The highly anticipated collaboration at Target with American designer Jason Wu launched, and after the Missoni for Target fiasco, I had to see how things went down for myself. Not only that, but because I truly loved the clothing this time around. The Missoni crazy stripes just isn’t my style, and I gravitated more towards the home goods in that collection than the clothing. This time, it was a smaller collection with clothing and a few accessories. The clothing is something I can wear to the office or while running errands around town. It’s easily dressed up or dressed down, and that’s what I need at this stage in my life: clothing that’s easy to wear, work appropriate, and age appropriate. Big win for Jason Wu and Target.

Anyway, I woke up bright and early yesterday morning and left my house earlier than I leave for the office. I arrived at my local target about 20 minutes before the store opened, and I’m glad I did, because only a few other [crazy] people were ahead of me.

As it got closer to 8 am, when Target opened, the line was probably 30 people deep behind where I was standing. I couldn’t sneakily take a picture of the line, but I couldn’t believe how many more people were in line after I got there!

My local Target didn’t have much merchandise and what it had was gone in about 15 minutes. I honestly have no idea why Target doesn’t make more of the product and why more stores don’t have it. It’s no secret that the collections are insanely popular throughout the country, so I really don’t get why 1) Target doesn’t make more of the product, and 2) why it’s not stocked in all stores. Target, PLEASE, fix this for the next collaboration, so people like my friend Amanda can enjoy the fashion goodness.

Another major complaint I heard while waiting in line was the incompetency of Target’s website, again. Many customers couldn’t access the site in the early hours of Sunday as they tried to snatch up some of the product.

My mom did tell me that online, you could only buy 2 of each item. However, in the store, you could buy as much as you want. Target, WHY do you do this? That 2 of each item rule should definitely be enforced in store, too. It’s not fair for those who really want it because when people snatch up the entire collection, they typically put it on eBay and sell it for three or four times the regular price. If H&M can do it, so can you.

Luckily, I did end up getting the pieces that I wanted (more on that later), and I tried everything on right when I got home. I found that some things ran big, while others ran true to size. I definitely would not say that the entire collection runs big. If you happen upon some items in your local store this week, I would suggest trying it on before buying it (or buying two sizes and returning the ones that don’t fit, like I did).

Here’s what I was able to snatch up:

Audrey Hepburn 2.0.

The collection is mostly sold out. Our local Target said that it’s not receiving any more product, but Target says that online could be restocked this week.

I think that Target still has a ton of work to do regarding its collaborations; however, I think that smaller collaborations work better and result in less chaos.

What do you think of the Jason Wu for Target collaboration? Did you snatch any of it up?

  • Nout

    I was also really upset that almost everything was sold out in 15 minutes. I did end up with the Milu the Cat shirt and the wheel scarf but I really wanted the cat tote and the cat scarf:( Really upsets me that Target allows people to buy everything off the shelves so they can resell on ebay. there should be a 1 or 2 per person limit.

    • Christa Marzan

       I agree. I would try going back to Target and checking for the items you want. I’m sure there will be returns!!

      Thanks for reading and commenting.


  • md

    I was able to buy more than two items online. You just had to quickly buy them before people snatched them up. Also, the target I went to gave people a 3 min on each item, which is still a lot. But they had a lot in stock!

    • Christa Marzan

      Hmmm, that’s interesting. And that’s great that your Target was cracking down and giving a time limit! All Targets should do that. Maybe that would end some of the chaos.

      Thanks for reading and commenting!


  • Anita Cheung

    I’m surprised you and I’m sure others bought more than one size and didn’t try the pieces on at the store. Granted, I didn’t get up early for it (I arrived 15 min after they opened), but I was still disappointed everything was gone in my size. I think that’s a waste of time and money on everyone’s part – buyers needing to go back and return things and other fans who need to continuously go back to check if someone has returned something.

    • Christa Marzan

      I understand where you’re coming from. However, if Target had some kind of policy in place that limited customers to buying a certain amount of product (like I think they should), it would probably be limited to 2 pieces per style, per person, just like I bought.  That’s what happens with limited collections. Unfortunately, some people buy as much as they can and sell it to make a profit (like this: I just bought different sizes because I didn’t have time to try it on in the store and will be returning it this week so those who couldn’t get what they wanted, like yourself, can get it.

      I think Target could fix the problem by limiting the quantity of items allowed per person and creating more product.

      Thank you for reading and commenting.


  • Jennifer Griffin

    Christa I enjoyed reading about your early morning Target stake out for the Jason Wu capsule collection.  The pieces you picked up were cute and could easily be dressed up or down.  I am personally not a fan of capsule collections because they create so much hype and under deliver on product quantity or quality.

    • Christa Marzan

       Hi Jennifer,

      Thank you for reading and commenting! I feel the same way about some collections. I will say that the Jason Wu collection is pretty well made, especially the black dress with the tulle underneath. I know I will get much use out of each item I bought!