Jason Wu for Target: The Experience
Yesterday wasn’t just Super Bowl Sunday. The highly anticipated collaboration at Target with American designer Jason Wu launched, and after the Missoni for Target fiasco, I had to see how things went down for myself. Not only that, but because I truly loved the clothing this time around. The Missoni crazy stripes just isn’t my style, and I gravitated more towards the home goods in that collection than the clothing. This time, it was a smaller collection with clothing and a few accessories. The clothing is something I can wear to the office or while running errands around town. It’s easily dressed up or dressed down, and that’s what I need at this stage in my life: clothing that’s easy to wear, work appropriate, and age appropriate. Big win for Jason Wu and Target.
Anyway, I woke up bright and early yesterday morning and left my house earlier than I leave for the office. I arrived at my local target about 20 minutes before the store opened, and I’m glad I did, because only a few other [crazy] people were ahead of me.
As it got closer to 8 am, when Target opened, the line was probably 30 people deep behind where I was standing. I couldn’t sneakily take a picture of the line, but I couldn’t believe how many more people were in line after I got there!
My local Target didn’t have much merchandise and what it had was gone in about 15 minutes. I honestly have no idea why Target doesn’t make more of the product and why more stores don’t have it. It’s no secret that the collections are insanely popular throughout the country, so I really don’t get why 1) Target doesn’t make more of the product, and 2) why it’s not stocked in all stores. Target, PLEASE, fix this for the next collaboration, so people like my friend Amanda can enjoy the fashion goodness.
Another major complaint I heard while waiting in line was the incompetency of Target’s website, again. Many customers couldn’t access the site in the early hours of Sunday as they tried to snatch up some of the product.
My mom did tell me that online, you could only buy 2 of each item. However, in the store, you could buy as much as you want. Target, WHY do you do this? That 2 of each item rule should definitely be enforced in store, too. It’s not fair for those who really want it because when people snatch up the entire collection, they typically put it on eBay and sell it for three or four times the regular price. If H&M can do it, so can you.
Luckily, I did end up getting the pieces that I wanted (more on that later), and I tried everything on right when I got home. I found that some things ran big, while others ran true to size. I definitely would not say that the entire collection runs big. If you happen upon some items in your local store this week, I would suggest trying it on before buying it (or buying two sizes and returning the ones that don’t fit, like I did).
Here’s what I was able to snatch up:
- Straw Classic Flap Handbag
- Sleeveless Chiffon Dress in Navy Floral with Gold Belt
- Cap-Sleeved Pleated Blouse in Belize Blue
- Pleated Skirt in Black
- Textured Pleated-Front Peplum Top in Gold
- Long-Sleeve Sheer Blouse in Blush Dots
- Flared Dress in Black with Nude Patent Belt (see below)
The collection is mostly sold out. Our local Target said that it’s not receiving any more product, but Target says that online could be restocked this week.
I think that Target still has a ton of work to do regarding its collaborations; however, I think that smaller collaborations work better and result in less chaos.
What do you think of the Jason Wu for Target collaboration? Did you snatch any of it up?