Links du Jour: Sh*t OscarPRGirl Says, H&M Profits Drop, Vintage Shopping Tips, & More

It’s a rainy Friday morning here in New Jersey, so curl up with a great cup of coffee and check out the week’s best links.

• The “Shit ______ Says” videos on YouTube have become insanely popular over the last few weeks, and it seems like every group has at least one video of what they say. Here’s a good one for the fashion industry, “starring” Erika Bearman, Senior Vice President of Communications for Oscar de la Renta. Also known as Oscar PR Girl. [The Cut]
• The Headwear Association named the Duchess of Cambridge its hat person of the year. Well deserved if you ask me. [The Headwear Association]
• Versace for H&M’s buzz and popularity didn’t help the retailer too much, as profits for H&M dipped over 2011. [Fashionista]
• Love vintage shopping? I mean, who doesn’t? Check out some great vintage finds and tips on how to vintage shop on Penny Pincher Fashion. [PPF]
• jpenney is completely rehauling just about everything- pricing, shopping experience, brand identity- in an attempt to become America’s favorite department store. [jcpenney]

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